1. Motivation and Future Goals

I have been deeply attracted to global marketing, where I can communicate across different cultures and effectively convey a company’s philosophy and values. Beyond simple promotion, I have been interested in designing and delivering brand images that reflect each country’s cultural characteristics and needs.

This interest became even stronger during my time working on the R&D General Affairs Planning Team at Hyundai Motor Company. While assisting with the protocol for state guests from various countries, I felt a strong sense of responsibility in representing the company’s image and realized the importance of detailed communication.

I was drawn to Hyundai Engineering & Construction’s vision of building a better future in a rapidly changing industry, which motivated me to pursue the global marketing position. Leveraging my ability to speak four languages—Korean, English, Russian, and Arabic, I hope to effectively communicate Hyundai E&C’s values and competitiveness to diverse countries around the world. I will continue to take on new challenges without hesitation and grow into a marketer who enhances Hyundai E&C’s global brand value.

2. Strengths and Weaknesses, and Efforts for Improvement

[Strength – Turning Crisis into Creative Ideas]
My strength lies in my creative ideas and problem-solving skills, even in challenging situations. During the COVID-19 pandemic, I learned how to turn crises into opportunities by producing projects using social media. Recognizing the decrease in cultural exchange, I created content introducing various international recipes, translated them into multiple languages, and uploaded them online. I also produced interview videos with professors for students who could not come to campus and posted them on the university’s official YouTube channel. Through these efforts, I successfully completed the project by transforming a difficult situation into a meaningful opportunity for communication.

[Weakness – Overcoming Perfectionism through Communication and Collaboration]
My weakness used to be perfectionism, which made it difficult to prioritize tasks effectively. To overcome this, I consistently took on the role of team leader in university projects, where I learned how to set priorities through active communication with team members. By managing tasks efficiently and working collaboratively toward common goals, I was able to overcome my weakness and strengthen both my organizational and leadership skills.

3. Definition of a “Good Teammate” and Related Experience

I believe a “good teammate” is someone who continuously collaborates with a sense of responsibility and open communication. In the construction industry, it is essential to complete one’s own tasks with integrity while constantly communicating and sharing the team’s overall goals. A good teammate not only fulfills their duties responsibly but also supports others and seeks solutions together when difficulties arise.

I demonstrated this value as a general manager of a supporters program, where I mediated communication and coordinated compromises among participants. During the program, disagreements arose over how to upload promotional content, and it was necessary to find a solution that satisfied everyone. Instead of forcing a single approach, I proposed dividing teams to reflect their unique styles and ideas. This allowed each member to express their creativity while maintaining harmony within the group. Through this experience, I learned that responsibility and communication lead to the best outcomes.

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