1. Motivation for Applying to the Hyundai Motor Company Internship and What I Hope to Learn

[A Step Toward the Future]
I believe Hyundai Motor Company is a global leader that strives to do what is right for humanity, driven by continuous challenges and the passion of “Yes, we can.” As a foreigner who has worked to build a life in Korea, I have also developed a challenging mindset—one that overcomes limitations through persistence and growth. Hyundai’s pursuit of innovation and refusal to remain complacent strongly align with my own values, which inspired me to apply for this internship.

Growing up in Korea with a Russian mother and a Jordanian father, I experienced cultural differences and language barriers firsthand. As an outsider, I often struggled with identity and belonging, but I turned these challenges into opportunities. By utilizing my language skills in Russian, Arabic, Korean, and English, I served as a bridge between foreign students and teachers, facilitating communication and understanding among diverse groups.

In university, I participated in the Ewha MATE mentoring program, helping international and exchange students adapt to life in Korea. These experiences taught me to embrace diversity and approach multicultural environments with an open and proactive mindset—values that deeply resonate with Hyundai’s global vision.

Through this internship, I hope to gain a deeper understanding of the automotive industry’s evolving trends and grow into a professional who contributes to Hyundai’s global success. To me, automobiles are more than a means of transportation—they are a key force in advancing human life and shaping the future. I aim to develop analytical and cross-cultural communication skills that will allow me to identify customer needs in both domestic and international markets. Ultimately, I hope this internship will strengthen my global communication abilities and serve as a foundation for becoming a core talent in Hyundai’s business, marketing, and sales fields.

2. Related Experience and Qualifications

[Doubling Sales by Identifying Tanning Trends]
As someone who enjoys interacting with people, I had the opportunity to work as a branch representative at a tanning salon, where I was responsible for customer consultations and store operations. I began during the off-season, when sales were low, so I decided to implement differentiated marketing strategies using social media and blogs.

Recognizing that search volumes for tanning were low in winter, I adopted an indirect marketing strategy—creating content about the importance of UV protection and naturally introducing “white tanning” events. I also maintained consistency through daily blog postings and short-form video content on social media.

Thanks to these efforts, I was promoted to head manager of the salon’s supporters program, where I oversaw content creation, branding, and collaboration between participants. As a result, sales at my branch increased significantly—rising by 116.03% from January to April, effectively more than doubling.

Through this experience, I learned the importance of listening to customers and executing ideas quickly to maximize satisfaction. I also developed strong communication and responsibility skills, always striving to engage from the customer’s perspective. I believe these abilities will allow me to learn and contribute meaningfully to Hyundai Motor Company’s forward-thinking spirit.

3. Career Plans After Studying in Korea

[Turning Challenges into Opportunities]
Through various university activities, I cultivated marketing insight and analytical thinking that allow me to transform challenges into opportunities. When all classes shifted online due to COVID-19, I sought new ways to engage with the campus community. Recognizing the power of social media, I initiated YouTube and Instagram-based cultural exchange projects.

The first project was a multilingual recipe book introducing diverse cuisines and cultural histories, helping students experience global cultures from home. Additionally, I planned an interview series inspired by “You Quiz on the Block,” featuring students and professors to share advice and encouragement. The videos were uploaded to the university’s official channel and received positive feedback from viewers.

These experiences helped me develop creativity, teamwork, and strategic thinking—skills I aim to apply in future marketing, business planning, and sales roles. My goal is to deliver not just products but meaningful experiences that resonate emotionally with customers.

Building on the challenging spirit and experiences I will gain through the Hyundai Motor Company internship, I aspire to become a globally competent professional who contributes to promoting the excellence of Korean companies worldwide.

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